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Job Description
Media Manager
Luther Automotive Group
Luther Automotive Group is looking for an experienced Media Manager to lead the strategy, execution, and optimization of our paid digital advertising campaigns. This role is responsible for driving qualified traffic, generating leads, and maximizing marketing performance across our dealership network.
$85-$100k/year
Responsibilities
- Manage and optimize Google Ads campaigns, including Performance Max (PMax) and VehicleListing Ads (VLAs).
- Utilize Google Analytics 4 (GA4) to monitor performance and identify growth opportunities.
- Analyze campaign results and provide actionable insights to improve ROI.
- Manage budgets and optimize for lead generation and vehicle sales.
- Partner with internal teams and vendor partners to execute successful digital marketing strategies.
- Stay current on Google Ads, GA4, and emerging digital marketing trends.
Qualifications
- 3+ years of experience managing paid digital media campaigns.
- Hands-on experience with Google Ads, Performance Max (PMax), Vehicle Listing Ads (VLAs), and Google Analytics 4 (GA4).
- Strong analytical skills with experience interpreting campaign performance data.
- Experience with Google Merchant Center, Looker Studio, or automotive digital marketing is a plus.
Why Luther?
Join one of the Midwest's largest automotive groups and help shape the future of our digital marketing efforts. If you're data-driven, results-focused, and passionate about digital advertising, we'd love to hear from you.
Offers of employment are contingent upon successfully passing a background screening including a criminal background check, a review of motor vehicle records, and verification of social security number.
Benefits For Luther Employees
Our health care packages include much more than dental and vision. We want to provide you with the confidence you need to excel as a member of our team with well-rounded and competitive health care benefits for you and your family.
Setting yourself up for success means being financially secure and confidently planning out the steps for your future. At Luther, we want to provide you and your family with confidence through our family-owned and operated business with long-term job security.
At Luther, we want you to reach your own personal career goals, and we're dedicated to helping you grow and achieve those goals. Our career development benefits help you learn new skills, gain ongoing certifications, and move upwards in our organization.
Employee Reviews
Want to know what it’s really like to work at Luther Automotive? Don’t just take our word that you’ll love being a part of our team—check out what current and past employees have to say about their time with Luther.